About uncertainty of outcome in relation to game competitive balance 2, measured directly from game odds in the betting market, the traditional theory that fans enjoy games between evenly matched-teams (resulting in a high level of uncertainty of outcome) has been challenged by an alternative theory based upon reference-dependent preferences, loss aversion, and a desire to witness upsets ( Coates et al. Various studies have linked the frequency of fighting to attendance, but these studies have mostly focused on older players as professionals. One argument on the business-side of hockey, as it relates to fighting, is that fisticuffs 1 between the players is an aspect of the game that is enjoyed by fans. Recent examples of the study of the role of fighting in hockey include Burdekin and Morton ( 2015) and Rockerbie ( 2016). Fighting has seemingly always been a hot topic as it relates to its implications on the sport. These two variables are fighting and uncertainty of outcome. In recent years, two variables have been explored and debated as it relates to their role in hockey attendance. This article focuses on the determinants of attendance in the Canadian Hockey League (CHL), which is the top-tier of junior hockey in Canada (with some franchises located in the United States as well).
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